Tok&Stok: Twitter Manuals by DDB Sao Paulo for Tok&stok

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Tok&Stok: Twitter Manuals

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Industry Household maintenance & pet products
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Marco Versolato, Julio Andery, Sergio Valente, Jaques Lewkowicz
Creative Director Andre Pedroso, Joao Carlos Mosterio, Daniel Bottas
Account Supervisor Polika Teixeira, Marcia Aguiar, Susana Poli, Marcelo Trivelato
Released May 2011

Credits & Description

Sao Paulo, April 2011 – Tok&Stok releases an unprecedented action on Twitter to prove that their furniture are really easy to assemble. The company now provides instruction manuals in the social network.At the profile @manuais_tokstok, consumers may see, in just 140 characters, how to assemble the furniture. They can also download an assembly diagram of each furniture. The action was created by DDB Brasil.
Beside the differential use of social media, the action also shows the concern of Tok&Stok and the environment: each manual in 140 characters on Twitter saved a piece of paper.
Credits:
Agency: DDB Brasil
Client: Tok&Stok
Product: Institutional
Title of Ad: Tok&Stok Twitter Manuals
Executive Creative Director : Sergio Valente and Marco Versolato
Creative Director :Andre Pedroso, João Mosterio and Daniel Bottas
Created: Marcelo Bruzzesi, Marcos Abrucio, Ulisses Razaboni
Planner : Cynthia Horowicz, Carolina Roxo, Marcus Vinicius de Freitas and David Gross
Media: Alessandra Gambuzzi, Soraya Sobral, Patricia Oliveira and Yatan Cenciales
Account Supervisor: Polika Teixeira, Marcia Aguiar, Susana Poli and Marcelo Trivelato
Advertiser's Supervisor: Regis Dubrule, Ghislaine Dubrule and Flavia Lucena