|Industry||Household maintenance & pet products|
|Media||Film, Digital, Interactive & Mobile|
|Agency||DDB Sao Paulo|
|Executive Creative Director||Marco Versolato, Julio Andery, Sergio Valente, Jaques Lewkowicz|
|Creative Director||Andre Pedroso, Joao Carlos Mosterio, Daniel Bottas|
|Account Supervisor||Polika Teixeira, Marcia Aguiar, Susana Poli, Marcelo Trivelato|
Credits & Description
Sao Paulo, April 2011 – Tok&Stok releases an unprecedented action on Twitter to prove that their furniture are really easy to assemble. The company now provides instruction manuals in the social network.At the profile @manuais_tokstok, consumers may see, in just 140 characters, how to assemble the furniture. They can also download an assembly diagram of each furniture. The action was created by DDB Brasil.