Tortus Film, Digital Tortus Copenhagen: Spin

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Tortus Copenhagen: Spin

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Industry Household maintenance & pet products, Tableware, Cutlery, Cookware
Media Film, Digital, Interactive & Mobile
Market Denmark
Released May 2013

Credits & Description

Media: Online
Category: House, Garden & Pets
Brand: Tortus Copenhagen
Geo: Europe, Denmark
What happens when you mix a thousand year old craft with modern technology? This was the question the young danish ceramics brand TORTUS COPENHAGEN asked as it seeked new ways to convey the values of hand-made craftsmanship to a broader audience. The Idea: the reinvention of the (potter’s) wheel.
We created a short film capturing handwork in a fully new perpective. With the use of modern technology already widely used in the area of x-treme sports, we captured something quite different; a piece of clay being shaped by the hand at hundreds of rotations per minute. The new angle: the world revolves around the growing form like in the eye of a tornado. From a piece of earth to a stunning vase, this created a never before seen and beautiful perspective of the making process that transcend the somewhat antiquated notions about the artform.
Creative Director / Art Director: Justin Landon
Music: "Dogs & Cats" by Jahzzar
Published: May 2013