Tourism Australia Film, Digital Be Changed by Direct to client

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Be Changed

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Industry Transport, travel & tourism
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Direct to client
Director Rob Stanton-Cook
Producer Ainslee Wood
Editor James Ashbolt
Production Infinity Squared
Released October 2013

Credits & Description

Tourism Australia has launched its "Be Changed" campaign via Infinity Squared with a visually captivating spot showcasing breathtaking panoramic visuals of Australia and its wildlife and people.The cinematography is accompanied by the narration of stirring poetry further to a collaboration between local poet Bravo Child for The Best Jobs in The World Campaign which caught international headlines earlier this year. Directed by Rob Stanton-Cook, the short film, entitled "Be Changed" features the words and voice of Bravo, married with footage produced during finals week of the campaign in June of this year, which saw Infinity Squared deploy six independent crews into six states to simultaneously cover the week also providing footage for the world's media.
Category: Travel, transport & tourism
Client: Tourism Australia
Agency: Direct to client
Production: Infinity Squared
Country: Australia
Director: Rob Stanton-Cook
Producer: Ainslee Wood
Executive Producer: Dave Jansen
DoP: Byron Quandary
DoP: Aaron Mclisky
DoP: Campbell Brown
DoP: Mitch Kennedy
DoP: Damon Cameron
Editor: James Ashbolt
Executive General Manager Marketing, Tourism Australia: Nick Baker
Global Public Relations Manager, Tourism Australia: Anita Nelving
General Manager Consumer Marketing, Tourism Australia: Kim Portrate