Tourism & Events Queensland Film, Digital 1 Day in Paradise -- Trailer by SapientNitro USA

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1 Day in Paradise -- Trailer

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Industry Destinations (Countries & Places)
Media Film, Digital, Interactive & Mobile
Market United States
Agency SapientNitro USA
Production The Post Effect & The Post Lounge
Creative Director Ralph Barnett
Art Director Sarah Chernishov
Copywriter Jon Pickersgill
Producer Mel Ashman
Released May 2013

Credits & Description

Client: Tourism & Events Queensland
Agency: SapientNitro
Strategy Planner: Amanda Windus
Creative Director: Ralph Barnett
Copywriter: Jon Pickersgill
Art Director: Sarah Chernishov
Group Account Director: Christine Gannon
Account Manager: Bec Kennedy
Producer: Mel Ashman
Post Production: The Post Effect & The Post Lounge
Media: Mitchell & Partners
Twenty Australian filmmakers donned wearable GoPro cameras and set out to document their excursions— from scuba skydiving to biking through rainforests— in a competition to promote Tropical North Queensland. This “1 Day in Paradise” campaign, created by SapientNitro, sheds light onto the natural beauty of the region through a series of films hosted on a dedicated YouTube channel. The winner will receive a grand prize of $75,000.
This creative vision from SapientNitro will allow the Tourism & Events Queensland redefine what it means to be in ‘paradise’ and provide people with tangible reasons to visit. The campaign features real, relatable and shareable content built on a foundation of engaging human interest stories.
The filmmakers include a former taxi driver, stuntman and a self-proclaimed “Shark Cowboy” who each bring their unique perspectives to the screen. Adventures documented in these short films range from snorkelling with sea turtles to a gymnastic display in the heart of the ancient Daintree National Park. Then they each made a 2 minute film. Check them out on our channel: