Tourism New Zealand Film, Digital 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND by Whybin\TBWA Auckland

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100% MIDDLE-EARTH, 100% PURE NEW ZEALAND

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Industry Destinations (Countries & Places)
Media Film, Digital, Interactive & Mobile
Market New Zealand
Agency Whybin\TBWA Auckland
Director Darryl Ward
Executive Creative Director Andy Blood, Matty Burton, Dave Bowman
Creative Director Craig Farndale
Art Director Craig Brooks, Cece Chu Whybin Tbwa
Copywriter Tammy Keegan, Lucy Morgan, Ryan Price Whybin Tbwa
Producer Andy Mauger
Account Supervisor Natasja Barclay
Editor Tim Mauger
Released May 2013

Credits & Description

Advertiser: TOURISM NEW ZEALAND
Agency: WHYBIN\TBWA AUCKLAND
Category: Travel, Transport & Tourism
Advertising campaign: 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
Art Director: Andy Blood
Copywriter: Andy Blood
Producer: Andy Mauger
Art Director: Cece Chu
Art Director: Craig Brooks
Music: Dave Whitehead
Post Production: Factory Studios
Planner: Julie Maciver
Director Of Photography: Lachlan Milne
Advertiser's Supervisor: Justin Watson
Copywriter: Lucy Morgan
Sound Design/Arrangement: Mike Gibson
Account Supervisor: Natasja Barclay
Post Production: Park Road Post
Editor: Tim Mauger
Chief Creative Officer: Andy Blood
Other Credits: Colourist – Pete Richie
Cinematographer: Darryl Ward
Director: Darryl Ward
Executive Creative Director: Andy Blood
Sound Design/Arrangement: Clive Broughton
Creative Director: Craig Farndale
Editing Company: Curious
Executive Creative Director: Dave Bowman
Post Production: Digital Post
Agency Producer: Jackie Clark
Account Manager: Mandy Eckford
Executive Creative Director: Matty Burton
Post Production: Munki Studios
Copywriter: Ryan Price
Copywriter: Tammy Keegan
Other Credits: Toybox
Post Production: White Noise

Brief Explanation
This ad showcases everything NZ has to offer from thermal waterfalls to Mountains, Fjords, and white sand beaches. And all manner of wonderful adventures: swimming with horses, watching seals come alive at dawn, sharing freshly caught crayfish with friends, etc. All narrated by English Actor, Sir Ian Holm, who played Bilbo in Lord of the Rings. Naturally the film climaxes with a helicopter shot towards Hobbiton as our travelers arrive at the actual ‘Bag End’ used in the movie The Hobbit: An Unexpected Journey.We took great care to shoot the commercial in the same 2.37 : 1 aspect ratio as The Hobbit, and to a 5k resolution which is also the same as the film.