Toyota Film, Digital Loving Eyes

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Loving Eyes

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Japan
Production AOI Pro.
Director Tsugihisa Tanaka
Executive Creative Director Kentaro Kimura
Creative Director Takeshi Nozoe
Art Director Taiga Matsuguma, Takamasa Suzumura
Copywriter Jack Woodyard
Producer Kazuki Sato, Hisaya Katoh
Service Agency SIX Tokyo
Released April 2015

Awards

Asia Pacific Advertising Festival (AdFest) 2016
Film Craft Lotus Editing Silver
Film Craft Lotus Original Music Score Silver

Credits & Description

Client: TOYOTA MOTOR CORPORATION
Product: TOYOTA MOTOR CORPORATION
Product/Service: TOYOTA MOTOR CORPORATION
Advertising Agency: SIX Tokyo, JAPAN
Advertising Agency 2 :: HAKUHODO KETTLE Tokyo, JAPAN
Advertising Agency 3 :: HAKUHODO CREATIVE VOX Tokyo, JAPAN
Production Company: AOI PRO. Tokyo, JAPAN
Company Entering (adfest): Six Inc., Tokyo
Executive Creative Director: Kentaro Kimura (HAKUHODO Kettle Inc.)
Creative Director: Takeshi Nozoe (SIX INC.)
Creative Director/Copywriter: Kenta Ikoma (HAKUHODO Creative VOX)
Planner: Tomoya Suzuki (HAKUHODO Inc.)
Art Director: Taiga Matsuguma (HAKUHODO Inc.)
Creative Producer: Syohei Hara (HAKUHODO Inc.)
Creative Producer: Yohei Tagami (HAKUHODO Inc.)
Creative Producer: Kenichi Saso (HAKUHODO Inc.)
Producer: Hisaya Katoh (AOI Pro. Inc.)
Producer: Kazuki Sato (AOI Pro. Inc.)
Production Manager: Takuma Iso (AOI Pro. Inc.)
Production Manager: Hiroaki Maji (AOI Pro. Inc.)
Director: Tsugihisa Tanaka (VOYARGER)
Cameraman: Toyotaro Shigemori (GLASSLOFT)
Lighting: Takeshi Nakasu (PHALARIS CO.,LTD.)
Art Director: Takamasa Suzumura (KYOEI-ARTS CO.,LTD.)
Stylist: Chika Yokote (Freelance)
Hair and makeup: Manami Kiuchi (Otie)
Sound Design Arrangement: Katsuya Yamada (Aiin Inc.)
Copywriter: Jack Woodyard (Freelance)
Brief Explanation
The moment when your loved one is on your car, is when you think most about safety. We have depicted various moments in life from a father and daughter’s point of view. The father, who quietly showers his daughter with selfless love. The daughter, who gradually begins to take notice. Through their occasional clashes and collisions, they come to one common realization – “Love works invisible.”