Newborn by J. Walter Thompson Atlanta for Transamerica

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Newborn

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Industry Banking & Financial Services
Media Film, Digital, Interactive & Mobile
Market United States
Agency J. Walter Thompson Atlanta
Director Janusz Kaminski
Associate Creative Director Matt Genne, Deb Dewitt
Producer Renee Williams, Khia Banks
Production Cut & Run
Production Independent Media
Released May 2013

Credits & Description

Cut+Run’s Georgia Dodson & Staci LeVan Edit The New Janusz Kaminski-Directed Transamerica Campaign for JWT Atlanta
Everybody has a moment when they say “It’s Real Now.” That’s the premise behind the new Transamerica campaign via agency JWT Atlanta, directed by Janusz Kaminski and edited by Cut+Run’s Georgia Dodson and Staci LeVan. The campaign features an anthem broadcast spot and extended web films featuring narratives surrounding pivotal moments in people’s lives where financial planning and investments can transform tomorrow: The wonder experienced with the birth of a child, funding your child’s dream college, retirement happiness and more. The online films are featured on the Transamerica website and via Facebook where audiences can submit their “It’s Real Now” moments.
Dodson and LeVan worked on individual brand films connecting throughout the project for consistency of tone and cadence extended across the campaign.
“It was a challenge to find the most emotional moments because every second of the footage is intimate and gorgeous,” recalls Dodson. “I had a blast with that challenge and benefitted from working with a great team: the Transamerica clients, JWT Atlanta, Janusz Kaminski, and fellow editor Staci LeVan.”
“Transamerica was one of those dream jobs,” agrees Staci LeVan. “Amazing footage and creatives and clients that were really passionate about the process. It was great to be part of that team.”
Brand: Transamerica
Client: Bill Tate
Advertising Agency: JWT Atlanta
Chief Creative Officer: Perry Fair
Group Creative Director: Lando Ettrick
Associate Creative Director: Deb DeWitt
Associate Creative Director: Matt Genne
Senior Art Director: Daria Sawaszkiewicz
Senior Copywriter: Brian Gallagher
Director of Strategic Planning: Michael Dezso
Digital Experience Director: Paul Schoknecht
Associate Director of Digital Strategy: Sunni Thompson
UX Designer: Patrick Aguilar
Digital Strategist: Chelsea Gattung
Director of Integrated Production: Peter Blitzer
Producer: Khia Banks
Producer: Renee Williams
Director of Account Management: Chris Wilson
Group Account Director: Cecilia Castro
Account Director: Frances Riley
Sr. Account Executive: Renee Bouchon
Account Executive: Christina Large
Director of Creative Technology: Jeff Small
Director of Operations: Joe Pineda
Director of Business Analysis: Justin Kosharek
Developer: Christiaan Mealey
Media Partner: Mindshare Atlanta
Managing Director: Smita Allex
Manager: Bailey Vincent
Associate Director: Lauren Jopling
Production Company: Independent Media, Inc.
Director: Janusz Kaminski
Executive Producer: Susanne Preissler
Head of Production: Marc Siegel
Line Producer: Denis Rocchietti
Editorial Company: Cut + Run
Editors: Georgia Dodson & Staci LeVan
Executive Producer: Carr Schilling
Managing Director: Michelle Burke
Color Correction/Telecine: Technicolor
Colorist: Sparkle
Conform: Arsenal
Flame Artist:
Audio Post: Play
Mixer: Zac