|Industry||Public Transport, Mass Transit|
|Media||Film, Digital, Interactive & Mobile|
|Agency||M&C Saatchi London|
|Director||Chris Bevan Lee|
|Art Director||Matt Allen, Dom Baker, David Lawrie|
|Copywriter||Mark Goodwin, Matt Roach|
Credits & Description
Transport for London (TfL) has launched its 'Travel Better London' Poetry Initiative which aims to encourage happier considerate behaviour amongst commuters. The campaign crafted by M&C Saatchi is timed to coincide with National Poetry Day and runs for one week (30th September - 4th October) bringing 'poetiquette' to the London transport network. Working with London's vibrant poetry scene.