Transport For London (Tfl) Film, Digital Meet the Poets by M&C Saatchi London

Meet the Poets

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Industry Public Transport, Mass Transit
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency M&C Saatchi London
Director Chris Bevan Lee
Art Director Matt Allen, Dom Baker, David Lawrie
Copywriter Mark Goodwin, Matt Roach
Released October 2013

Credits & Description

Transport for London (TfL) has launched its 'Travel Better London' Poetry Initiative which aims to encourage happier considerate behaviour amongst commuters. The campaign crafted by M&C Saatchi is timed to coincide with National Poetry Day and runs for one week (30th September - 4th October) bringing 'poetiquette' to the London transport network. Working with London's vibrant poetry scene.
Alternative title: Travel Better London
Category: Travel, transport & tourism
Client: Transport for London
Agency: M&C Saatchi, London
Country: United Kingdom
Director: Chris Bevan Lee
Director: McBess
Copywriter: Mark Goodwin, Matt Roach
Art Director: Matt Allen
Art Director: Dom Baker
Art Director: David Lawrie
Copywriter: Mark Goodwin
Planner: Stuart Harrison
Designer: Mcbess
Exposure (media channels)
Social, Online, OOH, Press