Hershey's Film, Digital Twisted Shoutouts by Anomaly Amsterdam

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Twisted Shoutouts

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Industry Candies
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency Anomaly Amsterdam
Executive Creative Director Pete Breton
Creative Director Todd Cornelius, Jamie Marcovitch
Art Director Iva Prkacin
Copywriter Roni Gellert
Production Nice Shoes
Creative Director Matt Greenwood
Released May 2017

Credits & Description

Client: Twizzlers
Agency: Anomaly
ECD: Pete Breton
CD: Jamie Marcovitch / Todd Cornelius
CW: Roni Gellert
AD: Iva Prkacin
Head of Production: Janice Bisson
Producer: Megan Flett
Head of Account Services: Bryden McDonald
Account Supervisor: Vlad Omazic
Account Executive: Brittany Golding
PM: Kayla MacDonald

Animation: Nice Shoes Creative Studio
Creative Director: Matt Greenwood
Design Director: Stefan Woronko
2D Animator: Robert Findlay
Executive Producer: Kristen Van Fleet

Music house: Grayson Matthews
Nice Shoes Creative Studio Animates Friendship With A Twist With Twizzlers
To celebrate how “every friendship has a twist,” Twizzlers and Anomaly selected 16 artists to design a fun series of limited edition packaging, illustrating the various ways in which people enjoy Twizzlers together. Nice Shoes Creative Studio, led by Creative Director Matt Greenwood, came on board to introduce and explore the worlds of these packages with a vibrant animated 15-second spot with bold pop stylings.
Three of the limited edition packages are featured in the fast-paced spot, bringing to life the scenarios of car DJing, “ugly crying” at the movies, and studying in the library, before ending on a massive shot that incorporates all of the packaging. Each pack has its own style, characters, and color scheme, unique to the original artists, and Nice Shoes was careful to work to preserve this as they crafted the spot.
The Nice Shoes team utilized a balance of 3d and 2d animation, creating a CG pack while executing the characters on the packs with hand drawn animation. Greenwood proposed taking advantage of the rich backgrounds that the artists had drawn, animating tiny background elements in addition to the main characters in order to make each pack feel more alive.