Project Architeuthis by Campbell Ewald Detroit for U.s. Navy Recruiting Command

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Project Architeuthis

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Industry Public awareness
Media Film, Digital, Interactive & Mobile
Market United States
Agency Campbell Ewald Detroit
Released February 2015

Credits & Description

Brand: U.S. Navy
Media: Online
Category: Public interest
Agency: Lowe
Geo: United States
U.S. Navy: Project Architeuthis
Project Architeuthis is a cryptology game that was activated on the U.S. Navy’s Cryptology & Technology Facebook page. The 18-day game was a fictitious U.S. Navy top-secret weapons system project, designed to attract the type of minds Navy Cryptology is looking to recruit, while simultaneously increasing social traffic. The new game, Operation Sleeper Shark, was released the night of February 5 and ends February 14.
Advertising Agency: Lowe Campbell Ewald, USA