Ubs Film, Digital A Life in Numbers by Publicis London

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A Life in Numbers

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Industry Banking & Financial Services
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Publicis London
Executive Creative Director Dave Monk
Creative Director Richard Baynham
Released May 2017

Credits & Description

Category: Financial Services
Client: Ubs
Brand: Ubs
Media: Film
Country: United Kingdom
Agency: Publicis London, Uk
Executive Creative Director: Dave Monk
Creative Director: Richard Baynham
Dop: Antonio Paladino
Date: May, 2017
Behind every number, there’s a story.
Framestore was gifted an opportunity from UBS to unearth some filmic conventions from its own past, in the making of the new campaign for the bank’s SmartWealth platform. Fast-forwarding through the life events of a fictional John Coulter, the campaign seamlessly stirs nostalgia in its audiences through the careful crafting of visual designs, effects and grade.