Uncle Grey: In-Game Job Recruitment by Uncle Grey Copenhagen for Uncle Grey

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Industry Advertising agencies, Business equipment & services
Media Film, Digital, Interactive & Mobile
Market Denmark
Agency Uncle Grey Copenhagen
Creative Director Jesper Joergen Hansen
Art Director Daniel Nicolajsen - Ug
Released May 2011

Credits & Description

Talented front-end developers are hard to find and Uncles first efforts did not deliver the kind of talent we needed. An analysis of the "touch points" of the target audience reveled a high affinity towards online gaming - especially "first person shooters". We decided to focus our communication strategy around online gaming and moved our recruitment campaign into the digital space. In order to have the right kind of voice and be able to integrate our message in this environment we struck a sponsorship deal with the most popular Team Fortress 2 clan - they became our representative and voice of the Uncle brand.

Advertising Agency: Uncle Grey, Aarhus, Denmark
Creative Director: Jesper Hansen
Art Director: Daniel Nicolajsen
Additional credits: Karsten Kirkegaard, Christian Rahn

The Film titled Uncle Grey: In-Game Job Recruitment was done by Uncle Grey Copenhagen advertising agency for Uncle Grey in Denmark. It was released in May 2011.