Under Armour Film, Digital Game Changer by Droga5 New York

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Game Changer

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Industry Sportswear, Athletic Footwear & Accessories, Online Game
Media Film, Digital, Interactive & Mobile
Market United States
Agency Droga5 New York
Chief Creative Officer Ted Royer
Senior Art Director Evan Schultz
Senior Copywriter Ben Bliss
Designer Toga Cox
Released October 2016


One Show 2017
Branded Entertainment Innovation In Branded Entertainment Merit
Interactive Innovation In Interactive: Online Merit

Credits & Description

Agency: Droga5
Client: Under Armour
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Chief Creation Officer: Sally-Ann Dale
Senior Broadcast Producer: Jennifer Chen
Head of Interactive Production: Niklas Lindstrom
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Harry Roman
Strategist: Newman Granger
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Hillary Heath
Data Strategist: Kaveri Gautam
Executive Group Account Director: Julian Cheevers
Group Creative Director: Tim Gordon
Senior Copywriter: Ben Bliss
Senior Art Director: Evan Schultz
Designer: Toga Cox
Executive Producer: David Cardinali