UNICEF (United Nations International Children’s Emergency Fund) Film, Digital The Hope Page by VML Sydney

The Hope Page

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market Australia
Agency VML Sydney
Executive Creative Director Aden Hepburn
Creative Director Matt Geersen
Art Director Bryce Waters
Copywriter Justin Schoenmaker
Released April 2018

Credits & Description

CLIENT: UNICEF Australia
BRAND: Gatorade
Agency: VML
Additional companies: Eleven PR
Global Chief Creative Officer, VML: Debbi Vandeven
Executive Creative Director, VML: Aden Hepburn
Creative Director, VML: Matt Geersen
Art Director, VML: Bryce Waters
Copywriter, VML: Justin Schoenmaker
Crypto Advisor, VML: Jack Emery
Strategist, VML: Alan Patterson
Developer, VML: Courtney Print
Developer, VML: Richard Scanlon
Developer, VML: Travis Lin
Design Director, VML: Mark Berry
Producer, VML: Natasha Howard
General Manager, Eleven PR: Fiona Milliken
Senior Account Manager, Eleven PR: Ali Bates
Senior Account Executive, Eleven PR: Asheden Hill
Account Executive, Eleven PR: Lauren Maneschi
Published: April 27 2018
Synopsis:
UNICEF faces fundamental challenges in getting donations. People are either put off by the effort of making a donation, or don’t have the spare cash to give.
VML Sydney removed those barriers and made donating as easy as opening a tab in your web browser. The Hopepage lets you contribute some of your computer’s spare processing power to mine cryptocurrency, which is then automatically donated to UNICEF to fund life-saving aid for children in crisis. It’s a new way for people to donate, without giving money. Plus an entirely new revenue stream for UNICEF to be deployed as emergencies arise.