UNICEF (United Nations International Children’s Emergency Fund) Film, Digital The Human Button by Dentsu Latin America Sao Paulo

The Human Button

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Dentsu Latin America Sao Paulo
Art Director Ana Paula Esteves, Andre Paes, Leticia Lourenco
Copywriter Nathalie Lourenço
Production Fantastica Filmes
Director Marlon Klug, Ivan Stephan
Released May 2018

Credits & Description

Media: Interactive
Category: Cannes
Client: Unicef
Agency: Dentsu Brazil
Country: Brazil
Director: Ivan Stephan (Fantástica Filmes)
Director: Marlon Klug (Fantástica Filmes)
Motion Graphics Designer: Bruno Wotroba(Fantástica Filmes)
President: Mario D'Andrea
Motion Graphics Designer: Michel Takahashi (Fantástica Filmes)
Chief Operating Officer: Rodrigo Andrade
Motion Graphics Designer: Ivan Stephan (Fantástica Filmes)
Developer: Fernando Darini (Attack Digital)
Developer: Carlos Toledo (Attack Digital)
Copywriter: Nathalie Lourenço
Art Director: André Paes
Art Director: Ana Paula Esteves
Art Director: Letícia Lourenço
Art Director: Ivan Stephan (Fantástica Filmes)
Producer: Ana Maria Sequinel (Fantástica Filmes)
Producer: Herminio Vinholi Junior (Fantástica Filmes)
Producer: Marlon Klug (Fantástica Filmes)
Producer: Bianca Aguiar
Head of Art: Christian Faria
Head of Copy: Murilo Torezan
Creative Group Head/ Art Director: Filipe Cuvero
Head of Broadcast: Juliana D’Antino
Project Manager: Samir ElSaikali
Project Manager: Stefanye Alves
Media Director: Camilo Ponce de Leon
Published: May 2018
Synopsis:
Unicef decided to give people on the internet an option to prove their humanity in a more human way than the usual "i'm not a robot" button. In partnership with the site of Estado de Sao Paulo, one of the main newspapers in Brazil, we added a new button to the usual verification button, transforming it in a new kind of media: the "I'm Human" button. When people clicked it, they were invited to show what makes them truly human through a donation to Unicef.