Uniqlo Film, Digital AIRism by Droga5 London

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Droga5 London
Chief Creative Officer David Kolbusz
Executive Creative Director Rick Dodds, Steven Howell
Creative Director Devon Hong
Copywriter Ulrika Karlberg
Production Somesuch & Co
Director Nick Gordon
Released February 2017


British Arrows Award 2017
The Winner UK Campaign Bronze Campaigns Arrow

Credits & Description

Media Type: Film
Brand: Uniqlo
Country: United Kingdom
Industry: Fashion
Advertising Agency: Droga5 London, United Kingdom
CCO: David Kolbusz
ECD: Steven Howell, Rick Dodds
Creative Director: Devon Hong
Copywriter: Ulrika Karlberg
Group Account Director: Rebecca Lewis
Account Director: Michelle Villarreal
Account Director: Alex Dousie
Senior Strategy Director: James Broomfield
Agency Producer: Peter Montgomery
Director/ Production Co: Nick Gordon/ Somesuch
Producer: Chris Harrison
DoP: Evan Prosofsky
Editor: Dan Sherwen/ Final Cut
Post Production/ VFX: MPC
VFX Producer: Sophie Hogg
Grade: MPC
Colourists: Houmam Abdallah, Richard Fearon
Sound Design: Will Cohen/ String and Tins
Music: Evaporate by William Doyle
English VO Artist: Tuppence Middleton
Date: February, 2017
“AIRism” focuses on UNIQLO’s high-tech innerwear made from breathable materials. The black-and-white film artfully captures images of people going about everyday activities, with perspiration evaporating from their bodies. The ad asks: “Shouldn’t our clothes breathe with us?”