Uniqlo Film, Digital Distressed Denim by Droga5 London

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Distressed Denim

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Industry Clothing
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Droga5 London
Chief Creative Officer David Kolbusz
Executive Creative Director Rick Dodds, Steven Howell
Creative Director Devon Hong
Copywriter Ulrika Karlberg
Production Somesuch & Co
Director Nick Gordon
Released February 2017


British Arrows Award 2017
The Winner UK Campaign Bronze Campaigns Arrow

Credits & Description

Distressed Denim
Media Type: Film
Country: United Kingdom
Industry: Fashion
Advertising Agency: Droga5 London, United Kingdom
CCO: David Kolbusz
ECD: Steven Howell, Rick Dodds
Creative Director: Devon Hong
Copywriter: Ulrika Karlberg
Group Account Director: Rebecca Lewis
Account Director: Michelle Villarreal
Account Director: Alex Dousie
Senior Strategy Director: James Broomfield
Agency Producer: Peter Montgomery
Director/ Production Co: Nick Gordon/ Somesuch
Producer: Chris Harrison
DoP: Evan Prosofsky
Editor: Dan Sherwen/ Final Cut
Post Production/ VFX: MPC
VFX Producer: Sophie Hogg
Grade: MPC
Colourists: Houmam Abdallah, Richard Fearon
Sound Design: Will Cohen/ String and Tins
Music: Baby. By Donnie and Joe Emerson
English VO Artist: Tuppence Middleton
Date: February, 2017
''Distressed Denim'' captures two people in a chance romantic encounter at a remote gas station - both are wearing UNIQLO’s distressed denim, which is engineered to combine the two often opposing forces of comfort and imperfection.