Uniqlo Film, Digital UNIQLO: UNIQLO LUCKY COUNTER by Dentsu Inc. Tokyo

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Industry Apparel, Clothing & Footwear
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Dentsu Inc. Tokyo
Released March 2010


Cannes Lions 2011
Cyber lions Viral Marketing Bronze

Credits & Description

Advertiser UNIQLO
Entrant DENTSU Tokyo, JAPAN
Type of Entry: Websites
Category: Other Consumer Products
Advertiser/Client: UNIQLO
Product/Service: CLOTHING
Entrant Company: DENTSU Tokyo, JAPAN
Advertising/Web Design Agency: DENTSU Tokyo, JAPAN
Creative Credits
Name Company Position
Hiroki Nakamura DENTSU Creative Director
Qanta Shimizu IMG SRC Director/Technical Director/Planner
Kohei Kawasaki IMG SRC Art Director
Shinsaku Ogawa DENTSU TEC Agency Producer
Hajime Yakushiji DENTSU Agency Producer
Ryuta Ohara IMG SRC Project Manager
Daisuke Nakamura IMG SRC Technical Director/Flash Engineer
Hideo Matsumoto RYDEN Technical Director/Project Manager
Shinya Okano RYDEN Designer
Sumiyo Miki RYDEN Designer
Hiroshi Kozuma RYDEN Flash Engineer
Yasutaka Yamasaki IMG SRC HTML Engineer
Yuma Murakami IMG SRC HTML Engineer
Takuho Yoshizu S2 FACTORY System Engineer
Kanami Yamaguchi DENTSU Product Manager
Brief Explanation:
To improve UNIQLO U.K.’s brand presence as they renewed their EC site. This campaign UNIQLO LUCKY COUNTER enabled users to knock down prices of UNIQLO’s best selling products. 'MORE TWEETS, LOWER PRICE'. Every time the user tweeted about the product through the site, the price of that went down. So the users could get the better price in exchange for spreading the campaign information by twitter. After all, UNIQLO U.K. was very successful at promoting and branding without extra ad budget.