Uniqlo Film, Digital UNIQLO Lucky Cube with Maru

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UNIQLO Lucky Cube with Maru

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Industry Apparel, Clothing & Footwear, Retail, Distribution & Rental companies
Media Film, Digital, Interactive & Mobile
Market United States
Released August 2012

Credits & Description

UNIQLO Announces October 5th Opening Date for West Coast Flagship Store in the Heart of San Francisco

Play Interactive “UNIQLO Lucky Cube with Maru” Social Game & Win Prizes as the
Bay Area Counts Down to Fall Opening

SAN FRANCISCO, August 30, 2012 – UNIQLO announced today that it will open its first West Coast flagship store at 111 Powell Street in Union Square on October 5, 2012. The new store will occupy a 29,000 square foot space that will incorporate sleek design and the latest modern technology to transform the Bay Area shopping experience. The flagship reflects UNIQLO’s commitment to continued U.S. expansion.

“We are excited to introduce the UNIQLO brand to the San Francisco Bay Area,” said UNIQLO USA’s Chief Operating Officer Yasunobu Kyogoku. “San Francisco has always been a place of creativity, diversity, and social innovation. In this same spirit, UNIQLO takes pride in developing innovative technology to create high-quality casual basics that are not only functional, but also affordable. We look forward to sharing our ‘Made for All’ philosophy with San Francisco and the greater Bay Area.”

Bay Area shoppers will get to participate in a new online game, “Lucky Cube with Maru,” featuring Maru, the beloved YouTube cat sensation from Japan –Click to see trailer here. Delighting social media fans around the world, Maru will provide UNIQLO fans with the chance to win prizes from one of the ‘lucky cubes’ that he investigates.

Fans will be able to start playing the “Lucky Cube with Maru” game starting August 30th through October 14th. Those who play can encourage their friends to share the game via social networking channels like Facebook and Twitter.

Winners can redeem their prizes immediately at the UNIQLO San Francisco Pop-Up Experience store located at 117 Post Street or the flagship Powell Street store after October 15th.

Prizes will include:

· UNIQLO merchandise selections of Ultra Light Down and Heattech

· Digital mp3 downloads of local San Francisco musician, Goapele

· An exclusive secret recipe from local chef innovator, Danny Bowien

· Tickets to special San Francisco experiences

To play the Lucky Cube with Maru social game contest and get more information on fun Pop-Up Experience activities, feature guest stars, and signature product lines, San Francisco UNIQLO fans can visit http://www.uniqlo.com/sf/.

Get an early preview of UNIQLO merchandise at the UNIQLO Pop-Up Experience, located at 117 Post Street open now through the end of September. Hours are: Monday – Saturday 10 AM – 8 PM and Sundays 10 AM - 6 PM.