UNIQLO LUCKY LINE by Dentsu Inc. Tokyo for Uniqlo

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Industry Apparel, Clothing & Footwear
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Dentsu Inc. Tokyo
Released April 2010

Awards

The CUP Awards 2011
Best of Products and Services - Cup Winner

Credits & Description

UNIQLO LUCKY LINE
Advertiser UNIQLO
Product UNIQLO SPECIAL SALE
Entrant DENTSU Tokyo, JAPAN
Type of Entry: Websites
Category: Other Consumer Products
Title: UNIQLO LUCKY LINE
Advertiser/Client: UNIQLO
Product/Service: UNIQLO SPECIAL SALE
Entrant Company: DENTSU Tokyo, JAPAN
Advertising/Web Design Agency: DENTSU Tokyo, JAPAN
Creative Credits
Name Company Position
Yasuharu Sasaki Dentsu Creative Director
Shoko Watanabe Dentsu Art Director
Kazuomi Goto Dentsu Copywriter
Shinsaku Ogawa Dentsu Tec Producer
eboy Illustrator
Keigo Nakanishi 1-10 design Director
Hisayoshi Tohsaki The Strippers Director
Kenichi Nagai 1-10 design Technical Director
Yoshihiro Yasuda 1-10 design Motion Designer
Noriko Watanabe 1-10 design Designer
Momoko Takaoka The Strippers Designer
Tomohiro Otsuka The Strippers Technical Director
Arata Kobayashi The Strippers Designer
Takakuni Matsuishi 1-10 design Programmer
Jun Kuriyama S2 Factory Programmer
Asako Watanabe S2 Factory Programmer
Toshifumi Oiso Engine Plus Producer
Brief Explanation:
BRIEF To set the mood for the next UNIQLO special sale and to lead people from the web to stores. SOLUTION Let people make a waiting line: “UNIQLO LUCKY LINE” on the UNIQLO website using Twitter and Facebook. If people made tweets, they could join the line and get discount coupons for real stores. RESULT The world’s first waiting line on the website created a big buzz. More than 2.2million people joined the line. People also made a line in front of the real stores, and UNIQLO set a single day sales record in Japan of more than 10billion yen.

The Film titled UNIQLO LUCKY LINE was done by Dentsu Inc. Tokyo advertising agency for Uniqlo in Japan. It was released in Apr 2010.