Uniqlo Film, Digital UNIQLO LUCKY LINE by Dentsu Inc. Tokyo

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Industry Apparel, Clothing & Footwear
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Dentsu Inc. Tokyo
Director Hisayoshi Tohsaki, Keigo Nakanishi
Art Director Shoko Watanabe
Copywriter Yasuharu Sasaki, Kazuomi Goto
Designer Arata Kobayashi, Momoko Takaoka, Noriko Watanabe
Producer Toshifumi Oiso, Shinsaku Ogawa
Illustrator Eboy Fernandez
Released May 2010

Credits & Description

Category: Viral Marketing
Advertiser: UNIQLO
Agency: DENTSU
Date of First Appearance: May 24 2010
Entry URL: http://interactive-salaryman.com/pieces/luckyline_e/
Creative Director: Yasuharu Sasaki (Dentsu)
Art Director: Shoko Watanabe (Dentsu)
Copywriter: Kazuomi Goto (Dentsu)
Producer: Shinsaku Ogawa (Dentsu Tec)
Illustrator: eboy
Director: Keigo Nakanishi (1-10 design)
Director: Hisayoshi Tohsaki (The Strippers)
Technical Director: Kenichi Nagai (1-10 design)
Motion Designer: Yoshihiro Yasuda (1-10 design)
Designer: Noriko Watanabe (1-10 design)
Technical Director: Tomohiro Otsuka (The Strippers)
Designer: Arata Kobayashi (The Strippers)
Programmer: Takakuni Matsuishi (1-10 design)
Programmer: Jun Kuriyama (S2 Factory)
Programmer: Asako Watanabe (S2 Factory)
Producer: Toshifumi Oiso (Engine Plus)
Designer: Momoko Takaoka (The Strippers)
Copywriter: Yasuharu Sasaki (Dentsu)
English Synopsis
To set the mood for the next UNIQLO special sale and to lead people from the web to stores.
Let people make a waiting line: “UNIQLO LUCKY LINE” on the UNIQLO website using Twitter and Facebook. If people made tweets, they could join the line and get discount coupons for real stores.
The world’s first waiting line on the website created a big buzz. More than 2.2million people joined the line. People also made a line in front of the real stores, and UNIQLO set a single day sales record in Japan of more than 10billion yen.