Little Al by Leo Burnett Detroit for United Way

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Little Al

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market United States
Agency Leo Burnett Detroit
Director Jordan Brady
Art Director Stephen Kerry
Copywriter Marty Muthuswami, Matt Powell-Perry
Editor Chris Chynoweth
Production Superlounge
Released June 2015

Credits & Description

Client: United Way for Southeastern Michigan
Agency: Leo Burnett Detroit
Campaign: Street Mentor
Name of ads: “Storytime with Key”, “Put your money in assets”, “Little Al”, “Food for thought”
Chief Creative Officer: Steve Chavez
Art Director: Stephen Kerry
Copywriter: Matt Perry, Marty Muthuswami
Executive Producer: Brian Dooley
Production Company: Superlounge
Director: Jordan Brady
Editorial: Beast
Editor: Chris Chynoweth
Assistant Editors: Jason Stratton, Andrea Ramsay
Colorist: Company 3 – Robert Curreri
Finish Editorial (“Food for thought”): Method
VFX (“Food for thought”): Finish Editorial (“Little Al”, “Put your money in assets”, Storytime with Key”): Ringside Creative
Audio Mixing: Ringside Creative
Media: Zenith Media