Universal Music Film, Digital PERFUME GLOBAL SITE PROJECT by Rhizomatiks

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PERFUME GLOBAL SITE PROJECT

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Industry Perfumes, Publishing, streaming & media
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Rhizomatiks
Designer Hiroyasu Kimura
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Websites & Microsites; Publications & Media Silver

Credits & Description

Type of entry: Websites & Microsites
Category: Publications & Media
Advertiser: UNIVERSAL MUSIC LLC
Product/Service: PERFUME
Agency: RHIZOMATIKS Tokyo, JAPAN
Support: (4nchor5 la6)
Support: Tasuku Mizuno (Creative Commons Japan)
Support: Sasushi Fukuzawa (Creative Commons Japan)
Support: Takahiko Kajima (P.i.c.s.)
Planning: (Universal Music LLC)
Planning: (Amuse Inc.)
Back End Developer: Daisuke Nakahama (Rhizomatiks Co./Ltd)
Programmer: Hiroyuki Hori (Rhizomatiks Co./Ltd)
Programmer: Satoru Higa (Rhizomatiks Co./Ltd)
Front End Developer: Kentaro Mito (RaD)
Programmer: Ishii 2bit (Buffer Renaiss)
Designer: Hiroyasu Kimura (Rhizomatiks Co./Ltd)
Programmer/Designer: Satoshi Horii (Rhizomatiks Co./Ltd)
Music: Yasutaka Tanaka (Capsule)
Choreographer/Supervisor: MIKIKO (Freelance)
Creative Director/Programmer: Daito Manabe (Rhizomatiks Co./Ltd)
Performer: Perfume (Amuse Inc.)
Brief Explanation
On the website we encouraged users to practice open source by distributing original sound data, motion capture data of Perfume, add-ons for handling data, and example codes for free. This was done in order to communicate Perfume's interesting music and choreography, and also to visualize the creators and fans that support Perfume. In their world tour these works were showcased and Perfume performed along to the music and choreography that was distributed.