Stop Harcèlement de Rue Film, Digital No Means No by Ogilvy Paris

No Means No

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Industry Against violence
Media Film, Digital, Interactive & Mobile
Market France
Agency Ogilvy Paris
Released March 2018

Credits & Description

Category: Public Interest, NGO
Media: Interactive, Digital
Client: Stop Harcèlement de Rue / Les Effronté.es / Paye Ta Shnek
Geo: France
Advertising Agency: Ogilvy, Paris, France
Creative Director: David Raichman
Copywriter: Dimitri Sorkine
English Copywriter: Martha Murphy
Art Directors: Frederic Siebert, Guillaume Mary, Manon Tardif
Strategic Planner: Agathe Dumas
Media Planning Director: Benjamin Fleischman
Business Partner: Deborah Tervil
Account Director: Aurélie Crespo
Project Director: Jane Crobeddu
Producer: Dorian Salort
PR Managers: Kim Ball, Clara Bascoul-Gauthier, Desiree Ramialison
Digital Producer: Emmanuel Lickel
Creative Technologist: Julien Dorra
Sound Designer: Jean-Jacques Hubert
Sound Manager: Céline Bazard
Traffic Manager: Audrey Hertz
Traffic: Pascale Robert
Published: March 2018
Additional: Ogilvy Paris Use Advertising Harassment to Make Men Face Reality of Sexual Harassment
Synopsis:
In recognition of International Women's Day, March 8, Ogilvy Paris launches an intrusive ad banner campaign with French Associations "Stop Harcelement de Rue", "Les Effronte.es" and "Paye Ta Shnek" that's intended to awaken men to the experience of sexual harassment faced by women. If you are a woman, being sexually harassed on the streets is, unfortunately, a situation that is all too familiar. So familiar, in fact, that 100% of French women declare having been sexually harassed in public transportation at least once in their lives. Over March 7 & 8, in France, several contextualized banners, targeting men only, will invade their mobile screen when browsing their preferred French media on mobile (GQ, Konbini, SoFoot, Liberation, BFM, L'Express). Becoming more and more repetitive and insistent, the banners will not stop, even insult, no matter how many times they try to close them. Once they've experienced the banners, they will be invited to raise their voice by tweeting and posting on Facebook #NonC'estNon #NoMeansNo.