V Energy Drink Film, Digital Wasteland with V by Tkt Sydney

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Wasteland with V

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Industry Soft Drinks, Video Games/Consoles
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Tkt Sydney
Creative Director Brendan Willenberg
Art Director Shaun Thomson
Copywriter Ben Coulson, Emil Cholich
Released January 2018

Awards

New York Festivals Awards 2018
MEDIA (BEST USE) Branded: In-game Advertising Second Prize Award

Credits & Description

Category: Non-Alcoholic Drinks
Media: Digital
Brand: V Energy Drink
Agency: TKT
Geo: Australia
Advertising Agency: TKT, Sydney, Australia
Brendan Willenberg - Creative Director
Shaun Thomson - Art Director
Emil Cholich - Copywriter
Jay Young - Developer
Claire Bisset - Lead Producer
Hanne Haugen - Senior Account Director
Brendan Forster - Creative Technologist
Ben Coulson - Chief Creative Officer
Robbie Balatincz - Sound Engineer
Mark Wiedermann - Chief Marketing Officer
Published: January 2018
Synopsis:
In the first week of January, V Energy, the energy drink known for being the 'Massive Hit That Improves You A Bit', launched the 'Wasteland with V' the Bit Better Fallout Mod. In other words, a series of 'modifications' for one of the highest selling games of all time, Fallout 4. Gaming fans were asked how they would improve Fallout 4 'a bit', which inspired a whole new quest line, new weapons, a new suit of power armour and even new loading screens.