Asazuke No Moto Film, Digital Fun fair in your mouth by Beacon Communications Tokyo, Yokohama Agency

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Fun fair in your mouth

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Industry Non-alcoholic drinks
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Beacon Communications Tokyo
Creative Director Kohei Kawasaki
Art Director Jun Oizumi
Copywriter Tomohiko Nakano
Agency Yokohama Agency
Released September 2013

Credits & Description

Beacon/ Leo Burnett Tokyo made a game "FUNFAIR IN YOUR MOUTH" where eating vegetables became natural and fun. You just use your mouth to control this game, not PC mouse. Chomping through virtual vegetables, kids drive jet planes or rollercoasters. Of course we couldn't stop there, we had to get them eating real vegetables. To play the next stage of the game, kids had to ask their mum for some real vegetables. Show the vegetable to the website as proof. The site recognizes the color of your vegetable. And with each bite sends off a colourful firework blast into the child's virtual world.
Media: Online
Category: Food
Agency: Leo Burnett
Agency: Beacon/Leo Burnett Tokyo, Yokohama Agency
Brand: Asazuke No Moto
Brand: Ebara Foods Industry, Inc.
Geo: Asia, Japan
Advertising Agency: Beacon/Leo Burnett, Japan
Creative Director: Kohei Kawasaki
Art Director: Jun Oizumi
Copywriter: Tomohiko Nakano
Technical Directors: Tomonori Oki, Nobuaki Arikata
Account Planner: Yongbom Seo
Interactive Art Directors: Roy Ryo Tsukiji, Junya Hoshikawa
Producers: Yuta Sato, Shuntaro Yoshii
Flash Developers: Yuji Tamayama, Kenshiro Nakashima, Shin Jeongsoon, Kazumasa Tsukamoto
Programmer: Kousei Motoyoshi
Project Managers: Takuro Ito, Maho Okamoto
Designers: Yoshihiko Abe, Azusa Tanaka, Gabriel Shiguemoto, Kazuhiro Hamakawa, Tohru Ogane
Photographers: Ippei Ishihara, Sakiko Ohno
CG Designers: Masaya Fukui, Junichi Arakawa, Yuya Murata
Digital Strategist: Choei Torii
Sound Designers: Kangarou Suzuki, Motokazu Ono