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Industry Travel Agencies, Tour Operators & Travel Services
Media Film, Digital, Interactive & Mobile
Market United States
Agency Hub Strategy
Associate Creative Director Jason Rothman
Released September 2012

Credits & Description

NEW CAMPAIGN
Hub Strategy Launches
Online for Viator
September 4, 2012 - San Francisco, CA - Hub Strategy, the San Francisco-based integrated creative agency, has developed creative for a new print and online campaign for Viator, Inc, the leading resource for more than 10,000 pre-screened tours and activities around the world, which will run through the rest of the year in publications and sites such as The New York Times,National Geographic Traveler, and Travel & Leisure.
Viator helps travelers discover and book the best things to do in hundreds of destinations worldwide, with insider pricing, first-hand traveler reviews, photos and videos, and expert tips and recommendations.
"Even the sunburned guy wearing the fanny pack and the floral Tommy Bahama shirt doesn't like to be thought of as a tourist," said DJ O'Neil, Founder/Creative Director at Hub. "Viator helps people travel less like a tourist, and more like an insider."
This campaign is Viator's first brand campaign.
CREDITS
Creative Directors: DJ O'Neil, Peter Judd
Associate Creative Director: Jason Rothman
Designers: Jason Rothman, Jen Hartford
Copywriters: Leona Frey, Linda Birkenstock
CG Artist: Jeppe Paustian
Flash Designer: Armand Tam
Director of Account Management: Annalyn Duke
Account Director: Angelina Dilg
City: San Francisco
Country: US
Agency Website: hubstrategy.com