Visa Film, Digital Impossible deals by Impact Proximity Dubai

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Impossible deals

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Media Film, Digital, Interactive & Mobile
Market United Arab Emirates
Agency Impact Proximity Dubai
Released December 2016

Credits & Description

Category: Finance
Media: Film
Brand: Visa
Agency: Proximity
Geo: United Arab Emirates
Advertising Agency: Proximity, Dubai, UAE
Copywriter: Jason Burayag
Motion Designers: James Elgie, Joris Bosdriesz
Additional Credits: Peter Zagalsky, Maya Kaabour, Hisham Lahouasnia, Dana Jaff
Published: December 2016
Description: People can’t wait to hit the skip button on an ad to start watching their cat videos. So instead of an ad, we gave the people what they wanted, a cat video which also subtly encouraged them to sign up for the Visa’s impossible deals.