Viv Mag Film, Digital THE FIRST IPAD MOTION COVER by Alexx Henry

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Industry Magazines
Media Film, Digital, Interactive & Mobile
Market United States
Agency Alexx Henry
Released March 2010

Credits & Description

Category: Photography
Advertiser: VIV MAG
Product/Service: VIV MAGAZINE
Date of First Appearance: Mar 1 2010
Entry URL:
Director/ Producer: Alexx Henry (Alexx Henry Studios)
Co Producer: Andrew Gant (Alexx Henry Studios)
Co Director/Visual Effects: Cory Strassburger (Alexx Henry Studios)
Co Director/Motion Graphics: Ming Hsuing (Alexx Henry Studios)
Magazine Creative Director: Campion Primm (Viv Mag)
Magazine Photo Director: Angela Giglia (Viv Mag)

English Synopsis
With the introduction of the iPad weeks away, Alexx Henry Studios concepted and produced the iPad's first motion magazine cover and feature spread for the March/April 2010 edition of VIV Magazine, a digital publication for women.

The feature is presented through several scenes in a noir-style apartment - building for an article on women’s common sex fears. Moving from one apartment to the next, each scene representing a different fear, viewers are presented with an article incorporated into the scene.

The project presented a new and engaging way to view content in a context that was once previously only reserved for print.