Volkswagen: App Book, The Legend of Saci by ALMAP BBDO Brazil for Volkswagen

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Volkswagen: App Book, The Legend of Saci

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Luiz Sanches Jr.
Released March 2012

Credits & Description

The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci.
During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero