Volkswagen Film, Digital Brasil 70 by ALMAP BBDO Brazil

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Brasil 70

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Bruno Prosperi
Producer Paranoidbr
Editor Alex Lacerda
Released May 2013

Credits & Description

The film “Brasil 70” was created by AlmapBBDO for “New Beetle” (New Fusca, in Brazil) launch in Brasil. It was appointed by Gunn report as one of the  commercials with chances to win a Lion in Cannes Festival 2013.
Volkswagen do Brasil launched the campaign of Novo Fusca (New B eetle)on February 25th. It counts with two films of 45”, where the audience is taken to São Paulo in the 70’s, when Fusca was the sole compact car and the most famous car in Country. During the film, the audience is introduced to the 2013 model, the future car.
For Brazilians, Fusca is more than a car, .It is an emotional property. It is the most famous, loved and charismatic model in Brazil. It has millions of fans, fans-clubs, and even a “national day”, on January 20th. Now it is back with its original qualities, on a fashion, aggressive, technological and sportive version.
Credits – Brasil 70
Advertiser: Volkswagen do Brasil
Product: New Beetle (New Fusca, in Brasil)
Partner/co-president of the board: Marcello Serpa
Partner/General Creative Director: Luiz Sanches
Creative Director: Renato Simões, Bruno Prosperi
Creation: Renato Simões, Bruno Prosperi, Pernil, André Gola
Producer: ParanoidBR
Executive Producer: Egisto Betti
Direction: Dulcidio Caldeira
Photography: Pierre de Kerchove
RTVC: Vera Jacinto, Ana Paula Casagrande, Taís Olhiara, Rafael Motta, Diego Villas Boas
Soundtrack: Raw Audio / Paulo Ivo
Editor: Alex Lacerda
PosProduction: Clan VFX
Account services: Fernão Cosi, Filipe Bartholomeu, Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Olivia Tornelli
Planning: Cintia Gonçalves, Sergio Katz, Denis Camargo, Tatiana Weiss
Media: Paulo Camossa, Gabriel Queiroz, Danielle Vale, Claudio Knupp
Approval: Artur Martins, Ana Paula Lobão, Mari Negrini