Volkswagen Film, Digital HITCHHIKE WITH A LIKE [Video], 2 by Tribal Amsterdam

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency Tribal Amsterdam
Executive Creative Director Chris Baylis
Creative Director Olaf Van Der Geld
Released May 2012


Eurobest 2012
Interactive Illustration and Graphic Design Silver

Credits & Description

Advertiser: VOLKSWAGEN
Category: Games
Advertising campaign: HITCHHIKE WITH A LIKE
Motion Design/Editor: Gijs Van Den Ende (DDB/Tribal Amsterdam)
Concept/Art Director: Bart Mol (DDB/Tribal Amsterdam)
Strategy Team: Miranda Van Gendt (DDB/Tribal Amsterdam)
Producer Sound Design: Nathalie Tappin (Kaiser Sound Studios)
Executive Producer - Music: Joep Beving (Massive Music)
Interactive Designer: Robbin Cenijn (DDB/Tribal Amsterdam)
Sound Engineer: Ruben De Winther (Kaiser Sound Studios)
Executive Producers: Mei-Lin Rawlinson (B-Reel)
Executive Producers: Wesley Ter Haar (Mediamonks)
Strategy Team: Niels Bellaar (DDB/Tribal Amsterdam)
Strategy Team: Peter Hayden (DDB/Tribal Amsterdam)
Executive Producers: Quinten Beek (Mediamonks)
Project Management: Siebren Benedictus (DDB/Tribal Amsterdam)
Strategy Team: Alistair Beattie (DDB/Tribal Amsterdam)
Design Director: David Navarro (DDB/Tribal Amsterdam)
Executive Producer - Music: Dieuwertje Heuvelings (Massive Music)
Digital Producers: Jeroen Jedeloo (DDB/Tribal Amsterdam)
User Experience: Joeri Kiekebosch (DDB/Tribal Amsterdam)
Project Management: Leon Snelleman (DDB/Tribal Amsterdam)
User Experience: Leon Van Hoof (DDB/Tribal Amsterdam)
Concept/Copywriter: Pol Hoenderboom (DDB/Tribal Amsterdam)
Motion Design/Editor: Simon Murtagh (DDB/Tribal Amsterdam)
Executive Creative Director: Chris Baylis (DDB/Tribal Amsterdam)
Technical Lead: Jan Willem Penterman (DDB/Tribal Amsterdam)
Digital Producers: Jolly Banerjee (DDB/Tribal Amsterdam)
Executive Producers: Lins Karnes (B-Reel)
Creative Director: Olaf Van Der Geld (DDB/Tribal Amsterdam)
Producer 3d Animation: Sharon Mccain (Prime Focus)

Brief Explanation
The classic 60s Beetle has been updated for the 21st Century, so we honed in an iconic symbol of hitchhiking, the thumbs-up, and updated it with a 21st Century ‘Like’. Together with Facebook, we created the social game Hitchhike with a Like.To honour the tradition of ‘custom-built’ Beetles, we designed 64 unique Beetles: each matching the character of the driver. The various backdrops corresponded with the environment of the real cities. The thumbs-up was used throughout the game: from liking rides and the level progress to the prizes. We designed 325 unique shareable objects for the game.