Volkswagen VAESA: Blocked images by DDB Madrid for Volkswagen

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Volkswagen VAESA: Blocked images

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Spain
Agency DDB Madrid
Art Director Luis Di Lascio
Copywriter Patri Pérez
Released April 2013

Awards

Eurobest 2013
Direct BEST USE OF DIGITAL MEDIA IN A DIRECT CAMPAIGN Silver

Credits & Description

Media: Online
Country: Europe Spain
Category: Automotive
Client: Volkswagen
To communicate to a new database Volkswagen wiper blades, we created an email knowing the email client would block the images. When users opened the message, they found, in the email's HTML table base, an image (without images) made up of 600X400 cells in hexadecimal colors. When they clicked to enable the images, the table’s cells became GIFs that together made up a fully-defined image, just like users when the wiper blades in their Volkswagens are in good condition.
Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Creative Coder: Aída López
Business Director: Gorka Lozano
Account Director: Petar Balachev
Published: April 2013