Volkswagen: Fanwagen by Achtung! Amsterdam for Volkswagen

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Volkswagen: Fanwagen

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency Achtung! Amsterdam
Released November 2011

Awards

Cannes Lions 2012
Cyber Lions Community Applications Silver

Credits & Description

Advertiser VOLKSWAGEN
Product VOLKSWAGEN
Entrant ACHTUNG! Amsterdam, THE NETHERLANDS
Type of Entry: Other Interactive Digital Solutions
Category: Community Applications
Title: FANWAGEN
Advertiser/Client: VOLKSWAGEN
Product/Service: VOLKSWAGEN
Entrant Company: ACHTUNG! Amsterdam, THE NETHERLANDS
Advertising/Web Design Agency: ACHTUNG! Amsterdam, THE NETHERLANDS
CREATIVE CREDITS
Name Company Position
Achtung! Achtung! Concept/Design
B-Lex B-Lex Technique
TPCBF TPCBF Technique
Big Orange Big Orange Sound
Dog & Pony Dog & Pony Design
Klaasjan Timmermans Klaasjan Timmermans Photography
Brief Explanation
Volkswagen is the most loved car brand in the Netherlands. But not on Facebook... Volkswagen and Facebook actually share the social principal: Getting people together. The Beetle and Campervan were designed to add friends. So we asked our fans which VW-icon should be re-introduced. We invited fans to help us build the Fanwagen. The first vehicle with 20,000 likes would be restored. We rewarded each fan with a video of a Fanwagen-feature they added. The Campervan reached 20,000 likes in 9 days. Covering the reconstruction brought more fans to Volkswagen fanpage. In 3 weeks, Volkswagen became no.1 Dutch car brand on Facebook.