Volkswagen Film, Digital Click if you can by DDB Madrid

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Click if you can

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Spain
Agency DDB Madrid
Art Director Luis Di Lascio
Copywriter Patri Pérez
Released May 2013

Credits & Description

Advert title: "Click if you can"
Campaign name: Volkswagen Golf GTI
Media: Interactive
Industry: Automotive
Published: April 2013
Market: Spain
Language: English
Agency: DDB Spain
Advertiser: VAESA
Brand: Volkswagen 
Chief Creative Officer: José María Roca de Vinyals
Creative Directors:  Javier Meléndez, Xavi de la Cruz
Art Director: Luis Di Lascio
Copywriter: Patri Pérez
Business Director: Gorka Lozano
Account Manager: Javier Villalba
Short description: People hate YouTube’s 5-second wait, and yet, advertisers continue using it to post conventional advertising. To adapt our concept to the medium, we reinvented these ads, creating the fastest YouTube ad for the fastest car. An ad you cannot omit, although you can try. Later, a banner appeared over the video the user wanted to watch, redirecting him to the new Golf GTI’s website so that those who clicked on it could access more information.