The Crash Zoom [video] by DDB Madrid for Volkswagen

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The Crash Zoom [video]

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Industry Cars, Mobile applications
Media Film, Digital, Interactive & Mobile
Market Spain
Agency DDB Madrid
Art Director Aldo Ferretto
Copywriter Iratxe Cabodevilla
Released March 2013

Credits & Description

Client: Volkswagen
Front Assist system: The Crash Zoom
Media: Online
Country: Europe Spain
Category: Automotive
Agency: DDB
The Front Assist system uses a radar sensor to detect when the distance of the vehicle in front is critical. In dangerous situations, it alerts the driver with visual and acoustic signals and with a warning jolt of the brakes. If the driver doesn't react, it generates the necessary braking pressure to avoid the collision. We had to find a technologic and surprising way to to make the new Front Assist understandable to anyone. We convey the Front Assist's benefit directly to the characteristics and usability of an iPhone or an iPad.
Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Copywriter: Iratxe Cabodevilla
Art Director: Aldo Ferretto
Technical Director: Emilio González
Business Director: Gorka Lozano
Account Director: Javier Villalba
Published: April 2013