Volkswagen Film, Digital The People's Car Project by Proximity Shanghai

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The People's Car Project

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market China
Agency Proximity Shanghai
Production GOODSTEIN & PARTNERS Beijing
Released November 2011

Awards

One Show 2012
One Show Interactive Integrated Branding / Integrated Branding Campaign - 360 Merit

Credits & Description

Category
Integrated Branding / Integrated Branding Campaign - 360
Agency
Proximity China / Goodstein & Partners / Beijing
Client
Volkswagen Group China
Title
The People's Car Project
Art Director
Andy Li, Anson Li, Kathrin Guethoff, Matthias Netzberger, Ban Tong
Content Strategist
Devin Beringer, Alex Zhang
Creative Director
Georg Warga, Felipe Ferreira, Yufan Cheng, Daryl Villanueva, Brandon Burns
Designer
Fang Ji, Sofia Lv
Digital Artist/Multimedia
Hymn Wong, Ever Liu
Information Architect
Cameron Rimmington, Tobias Bordal
Writer
Jojo Zhang, Vivian Liu, Charlotte Luo