Volkswagen Tiguan: Explorer Tab by Ogilvy Cape Town for Volkswagen

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Volkswagen Tiguan: Explorer Tab

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Industry Cars, SUV & Four Wheel Drive
Media Film, Digital, Interactive & Mobile
Market South Africa
Agency Ogilvy Cape Town
Executive Creative Director Chris Gotz
Creative Director Sergio Lacueva
Copywriter Dean Paradise
Released June 2012

Credits & Description

Media: Online
Geo: South Africa
Category: Automotive
Agency: Ogilvy
Brand: Volkswagen

The ‘Explore Tab’, prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it’s easy to go anywhere and do anything.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Copywriter: Dean Paradise
Digital Producer: Adrian Varkel
Developer: Michael Theron
Account Director: Jason Yankelowitz
Account Executive: Lance Dodgen