Volvo Film, Digital XC Travels by Acne Stockholm, Forsman & Bodenfors Gothenburg, North Kingdom

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XC Travels

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Industry Cars, SUV & Four Wheel Drive
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency Acne Stockholm
Agency Forsman & Bodenfors Gothenburg
Director Marcus Linnér, Daniel De Viciola
Art Director Staffan Lamm, Andreas Malm
Copywriter Fredrik Janson
Designer Mikko Timonen
Producer Pål Åsberg
Account Supervisor Anders Bothen
Agency North Kingdom
Production Factory F&b
Released June 2011


One Show 2012
One Show Interactive Websites / Durable Goods Bronze
One Show Interactive Mobile Applications/Sites / Durable Goods Merit

Credits & Description

Category: Titanium and Integrated
Advertiser: VOLVO
Product/Service: CARS
Date of First Appearance: Mar 1 2011
Entry URL:
Art Director: Staffan Lamm (Forsman & Bodenfors)
Art Director: Andreas Malm (Forsman & Bodenfors)
Copywriter: Fredrik Janson (Forsman & Bodenfors)
Designer: Mikko Timonen (Forsman & Bodenfors)
Agency Producer: Alexander Blidner (Forsman & Bodenfors)
Web Producer: Malin Careborg (Forsman & Bodenfors)
Web Producer: Stefan Thomson (Forsman & Bodenfors)
Account Supervisor: Anders Bothen (Forsman & Bodenfors)
Account Manager: Anna Levegård (Forsman & Bodenfors)
Production Company: (North Kingdom)
Production Company/Post Production: (Acne)
Media Agency: (Mindshare)
Director: Marcus Linnér (Alphabetical Order)
Director: Daniel De Viciola (Alphabetical Order)
Producer: Pål Åsberg

Music: (Music Super Service)
Repro/Original: (F&B Factory)
Advertiser's Supervisor: Bengt Junemo (Volvo)
Media placement: Website - - 1 March 2010
Media placement: Banners - - 1 March 2010
Media placement: Posters - - 1 March 2010
Media placement: TV Commercial - - 1 March 2010
Media placement: App - - 1 March 2010

Describe the campaign/entry
Volvo’s Cross Country-models take you further in and higher up and help you reach locations that you could never get to in a regular car. That’s why we launched: 
Volvo Cross Country Travels – a guide to the most spectacular destinations 
in Scandinavia. From a killer whale safari in Narvik to ice climbing in Rjukan.

Describe how the campaign/entry was launched across each channel in the order of implementation
First we launched the guide, which you could find on our site or download to your iPhone. The guide was then promoted by tv ads, print ads and banners.

Give some idea of how successful this campaign/entry was with both client and consumer
The Volvo XC60 is the best selling Volvo car in Scandinavia at the moment.