HASHTAG KILLER: FIRST WORLD PROBLEMS ANTHEM by DDB New York for Water is Life

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HASHTAG KILLER: FIRST WORLD PROBLEMS ANTHEM

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Industry Public awareness, Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market United States
Agency DDB New York
Director Alec Helm
Executive Creative Director Menno Kluin
Art Director Sam Shepherd
Copywriter Frank Cartagena
Producer Lindsey Hutter
Editor Alec Helm
Released May 2012

Awards

ADC Awards 2013
Interactive Online Content - Nonbroadcast Media Gold
Interactive Online Content - Online Guerrilla Gold

Credits & Description

Type of entry: Internet Film
Category: Short Format Internet Film
Advertiser: WATER IS LIFE
Product/Service: WATER IS LIFE (NON PROFIT)
Agency: DDB NEW YORK, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Agency Producer: Ed Zazzera
Producer: Lindsey Hutter
Director: Alec Helm
Editor: Alec Helm
Animation: Gina Lin/Zeynep Aydogmus
Editing Company: Ddb Ny
Other Credits: Head Of Design- Juan Carlos Pagan
Brief Explanation
For the anthem commercial, we gathered various #firstworldproblem tweets and approached people in Haiti to recite them. The film was successfully able to paint the picture of despair by pairing our trivial complaints with confronting imagery of life in the developing world.