Watkins Books: Fenopalm by J. Walter Thompson London for Watkins Books

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Watkins Books: Fenopalm

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Industry Culture, Leisure & Sport
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Copywriter Kell Lunam-Cowan
Released August 2012

Credits & Description

Category: Other
Brand: Watkins Books
Agency: JWT London
Country: United Kingdom
Watkins Books, one of the worldâs oldest and leading independent bookshops specialising in mind, body and spirit, has launched a revolutionary new iPhone app. Created by JWT London, Fenopalm is the worldâs first interactive video palm reading app powered by a social network.Using image recognition techniques Fenopalm scans a userâs palm and analyses the head, heart and life lines, zodiac sign and index-to-ring-finger ratio. It then examines a userâs Facebook API to utilise information surrounding social and work life, relationships and friendships, as well as geolocation data to take into account the time of day and the local

weather conditions when the reading is being taken. The outcome of the analysis is a bespoke interactive video featuring renowned palm reader Swami Krishna.

Moreover, the free app will also recommend books and events from the unique Watkins Books catalogue based on a userâs profile and will be given a shareable text report of Swamiâs reading.

Category: Other
URL: http://www.fenopalm.com
Client: Watkins Books
Agency: JWT London
Country: United Kingdom
Executive Creative Director: Russell Ramsey
Copywriter: Kell Lunam-Cowan
Creatives: Miguel Andrés-Clavera and Bruno Xavier
Digital Executive Creative Director: Ricardo Figueira

Head of Innovation Lab: Miguel Andrés-Clavera

Project Manager: Joseph Bassary

Video Production Company: Your Mom

Digital Post Production: Pixel Kitchen