Bruce by Publicis Toronto for Westjet Airlines

Bruce

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Industry Airlines
Media Film, Digital, Interactive & Mobile
Market Canada
Agency Publicis Toronto
Director Shaun Anderson Tsu
Creative Director Tim Kavander
Producer John Scarth Tsu
Account manager Emily Steeves
Production The Solidarity Union
Released February 2015

Credits & Description

WestJet has a rich history in Canada of going above and beyond. It is a company made up of not employees, but owners, almost 9000 of them. And owners care. They strive to make air travel friendlier, happier, smoother, more enjoyable and more accessible. It is how WestJetters are wired. We wanted to share stories of others who feel the same way. Who inspire us. Because we wholeheartedly believe that caring makes a world of difference.
For decades, high school teacher Bruce Farrer has been asking his students to write letters to their future selves. Twenty years later, he tracks down the students - wherever they are in the world - and mails their letters to them. The impact he has had on his studentsâ lives is profound and heartwarming.
Category: Travel, transport & tourism
URL: http://www.aboveandbeyond.ca
Brand: WestJet
Media: Online
Category: Transport & Tourism
Agency: Publicis Toronto
Production: The Solidarity Union
Country: Canada
Director: Shaun Anderson TSU
Creative Director: tim kavander
Group CD / Art Director: Kerry Reynolds
Group CD / Copywriter: Mark Fitzgerald
Producer: John Scarth TSU
Agency Producer: Carlo D'Ecole
Account manager: Emily Steeves