Zombie Preparedness, Zombies Protesting Humans [Video] by Bozell New York for Westlake Hardware

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Zombie Preparedness, Zombies Protesting Humans [Video]

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Industry Retail, Distribution & Rental companies
Media Film, Digital, Interactive & Mobile
Market United States
Agency Bozell New York
Copywriter Kerrey Brennan
Illustrator Dan Greve
Released October 2011

Credits & Description

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies.
Advertising Agency: Bozell, Omaha, NE USA
Creative Directors: Scott Rowe, Scott Bishop
Art Director: Dan Greve
Copywriter: Kerrey Brennan
Illustrator: Dan Greve
Additional credits: Ryan Weidman, Brian Wetjen