Wieden+kennedy Film, Digital Necessary Explosion iOS App by Wieden + Kennedy Amsterdam

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Necessary Explosion iOS App

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Industry Advertising agencies
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency Wieden + Kennedy Amsterdam
Executive Creative Director Mark Bernath
Creative Director Anita Fontaine, Geoffrey Lillemon
Released August 2018

Credits & Description

Media: Interactive
Category: Self promotion
URL: https://itunes.apple.com/us/ap...
Client: Wieden + Kennedy Amsterdam
Agency: Wieden + Kennedy, Amsterdam
Country: Netherlands
Executive Creative Director: Mark Bernath
Creative Director: Anita Fontaine
Creative Director: Geoffrey Lillemon
Producer: Dylan Galletly
Producer: Lily Darby
Executive Producer: Adele Major
Business Director: Kirk Johnsen
3D Animator / Modeller: Thomas de Rijk
Digital Designer: Leeza Pritychenko
Digital Designer: Greta Medelyte
Engineer: Mike Latzoni
Engineer: Nate Horstmann
Engineer: Stephen Schieberl
Designer: Jenna Simmons
Artist: Necessary Explosion
Published: July 2018
"The Necessary Explosion App" is the first release for a new music + tech platform called LAVA - which uses audio fingerprinting technology to trigger unique Augmented Reality content. This first release sees the 11 tracks of SOS, the debut album from artist, Necessary Explosion, transformed into psychedelic AR sculptures that accompany the soulful, 70s vibe of each song. Through "The Necessary Explosion App," as powered by LAVA, each track is visualized into unique digital sculptures that spin atop of the vinyl SOS record on a physical turntable. Cosmic.