|Industry||Charities, Foundations, Volunteers, Environmental & Animal Issues|
|Media||Film, Digital, Interactive & Mobile|
|Agency||Publicis Tel Aviv|
Credits & Description
The Challenge: Every year millions around the world commemorate Earth Hour by turning off all the lights for one hour. Tel Aviv- Jaffa municipality initiates and produces Earth Hour in Israel. As part of Earth Hour 2011, we were asked to raise awareness to the importance of Earth Hour to our planet.