TheWorldIsListening - Anthem by TBWA\Chiat\Day Los Angeles for GMM Grammy

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TheWorldIsListening - Anthem

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Industry Culture, Leisure & Sport
Media Film, Digital, Interactive & Mobile
Market United States
Agency TBWA\Chiat\Day Los Angeles
Director Saam Farahmand
Executive Creative Director Patrick Oneill
Creative Director Kelly Bayett
Producer Juliet Tierney, Dave Robertson, Kiley Story
Photographer James Minchin
Account Supervisor Daryl Conui
Production Furlined
Released January 2013

Credits & Description

This year's Grammy's campaign (the sixth from TBWA\Chiat\Day Los Angeles,) has been rolling out over the past few weeks, with the final component, the anthemic "The World Is Listening" film, breaking this week.
#TheWorldIsListening campaign includes films, print, outdoor and online, and feature a breadth of artists from Rihanna, The Black Keys and Taylor Swift to Grace Potter, Kishi Bashi and Dam-Funk.
The crux of this year's campaign is the website www.grammyamplifier.com, which has the potential to become a new platform for social musical discovery. Powered by SoundCloud, new musicians can upload their music and visitors to the site can help amplify the songs, with celebrity musicians such as RZA, Linkin Park and Kelly Clarkson, curating the sounds and further amplifying them across their personal social networks.
Don't forget to tune in to Music's Biggest Night on February 10, 2013 at 8/7c to CBS!
#The World Is Listening
55th GRAMMYs Campaign Credits
FULL CAMPAIGN
Artists: The Black Keys, Gary Clark Jr., DaM-Funk, The Gaslamp Killer, Jim James, Kaskade, The Kills, Lianne La Havas, Linkin Park, Moon Duo, Nas, Ozzy Osbourne, Papa, Grace Potter, Rihanna, RZA, Simian Mobile Disco, Snoop Lion, Taylor Swift, Anthony Valadez, Warpaint, Patrick Watson, Jonathan Wilson.
Global Creative President: Rob Schwartz
Executive Creative Director: Patrick O’Neill
Creative Directors: Patrick Condo & Bob Rayburn
Associate Creative Director/Copywriter: Eric Haugen
Associate Creative Director/Art Director: Kirk Williams
Art Directors: Hillary Coe, Rebecca Ginos, Katie Dittman
Executive Director of Integrated Production: Richard O’Neill
Executive Producer: Sarah Patterson
Producer/Music Supervisor: Michael Gross
Assistant Producer: Whitney Fromholtz
Director of Creative Technology: Ricardo Diaz
Account Director: Michele Tebbe
Management Supervisors: Mike Peditto & James Aardahl
Account Supervisor: Daryl Conui
Group Planning Director: Rad Tollett
Digital Strategist: Kyle Luhr
Business Affairs Managers: KK Davis & Lisa Lipman
Typography Design: I Love Dust
DIGITAL PRODUCTION
Music Supervisor: Liza Richardson
Creative Technologist: David Riegler
Tech Lead: Gevorg Ablabutyan
Senior Developers: Marcelo Duende & Jake Edur
QA Lead: Lester Broas
QA Engineer: Walter Velasquez
Senior Producer: Justin Taylor
Producer: Kiley Story
Tech Lead: Mike Bucks
Technology Manager: John Byrne
PRINT & OOH PRODUCTION
Photographer: James Minchin
Executive Art Producer: Karen Youngs
Print Producer: Matthew MacDonald
Project Managers: Jane Martin, Collin Beckles
Creative Retouching: Arthaus
Prepress: E-Graphics
FILM PRODUCTION
Director: Saam Farahmand
Production Company: Furlined
President: Diane McArter
VP Executive Producer: Eriks Krumins
Producer: Dave Robertson
Original Music, Sound Design, & Mix: Barking Owl
Creative Director: Kelly Bayett
Mixer: Brock Babcock
Sound Design, "Slammed Door" and "Soundcheck": Barking Owl & Michael Anastasi
Editorial: Arcade
Editor, "The World is Listening": Kim Bica
Editor, "Slammed Door" and "Soundcheck": Greg Scruton
Post Producer: Kirsten Thon-Webb
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Assistants: Dean Miyahira, John Jenkins, Pete D'Andrea, Laura Sanford
Visual Effects: The Moving Picture Company
Creative Director / VFX Supervisor: Paul O’Shea
Smoke Artist: Mark Holden
Telecine Artist: Ricky Gausis
Producer: Juliet Tierney
Executive Producer: Asher Edwards