215 Mccann/ Xbox by twofifteenmccann San Francisco for Xbox

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215 Mccann/ Xbox

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Industry Video Games/Consoles
Media Film, Digital, Interactive & Mobile
Market United States
Agency twofifteenmccann San Francisco
Released October 2016

Awards

D&AD 2017
Integrated & Collaborative Collaborative Wood Pencil

Credits & Description

Agency: 215mccannn
Client: Xbox
Description:
It all started back in 2005 when Xbox approached 215MCCANN to help launch the Xbox 360 console. In the subsequent 12 years of our partnership, we have built the console brand and launched some of the most successful global title marketing campaigns ever for blockbuster games including highly regarded franchises like Halo, Gears of War, Forza Motorsports, and Forza Horizon. Since the inception of this partnership Xbox has sold over 50 million consoles, seen over $15 billion in game sales, and accrued over 100M Xbox fans around the world, with no signs of slowing down.