xfinity Film, Digital Data in Dollars by Goodby Silverstein & Partners San Francisco, Thinking Machine

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Data in Dollars

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Industry Сable/Satellite television
Media Film, Digital, Interactive & Mobile
Market United States
Agency Goodby Silverstein & Partners San Francisco
Chief Creative Officer Margaret Johnson
Associate Creative Director Felipe Lima, Tristan Graham
Creative Director Jens Waernes, Jon Wolanske
Art Director Ricardo Matos
Copywriter Otto Pajunk
Agency Thinking Machine
Director Docter Twins
Released April 2018

Credits & Description

Media: Interactive
Category: Telecommunications
Client: xfinity
Agency: Goodby Silverstein & Partners
Production: Thinking Machine
Country: United States of America
Director: Docter Twins (Matt & Jason Docter)
Chief Creative Officer: Margaret Johnson
Creative Director: Jens Waernes
Creative Director: jon wolanske
Copywriter: Otto Pajunk
Art Director: Ricardo Matos
Producer: Kateri McLucas
Assoc Creative Director: Felipe Lima
Assoc Creative Director: Tristan Graham
Executive Producer: Maria Faillace
DoP: Christophe Lanzenberg
Partner: Jeff Goodby
Partner: Rich Silverstein
Executive Broadcast Producer: James Horner
Account Director: Lee Wilson
Account Director: Shanley McClure
Account Manager: Tenaya Ende
Dep. Director Brand Strategy: James Thorpe
Brand Strategist: Lucas Goodbody
Senior Business Affairs Manager: Chrissy Shearer
Line Producer: Amber Ventris
Production Design: All Valley Yacht Club
Editor: Dan Aronin
Telecine Company: Apache
Colorist: Shane Reed
VFX & Finishing Company: Arsenal Creative
Executive Producer: Cortney Haile
Head of 2D: Chris Noellert
Lead Flame Artist: Chris Noellert
Producer: Kelsey Mays
Music Composer: Christian Moder
Sound Design & Mix Company: eLevel
Senior Audio Engineer: Dave Baker
Executive Audio Producer: Luke Dillon
Animation Company: eLevel
Motion Artist: Karim Fawzy
Motion Artist: Chad Ford
Executive Post Producer: John Dutton
Post Producer: Jack Whalen
Snapchat Animated Graphics Company: eLevel
Motion Artist: Jacob Pryor
Post Producer: Alison Plansky
Published: March 2018
The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money. To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video. The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.