Yahoo! Film, Digital History Of The Internet [video] by Team collaboration

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History Of The Internet [video]

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Industry Software & Multimedia Productions, SaaS, Search Engines
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Team collaboration
Creative Director Shinya Uchida, Jun Watanabe, Kei Terazono
Copywriter Maho Okamoto
Production Birdman
Released February 2017

Awards

ADFEST 2018
Design Lotus EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT Bronze

Credits & Description

Client: Yahoo! Japan
Agency: Birdman Tokyo, Japan
Entrant: Birdman Tokyo, Japan
Idea Creation: Birdman Tokyo, Japan
Idea Creation 2: Yahoo Japan Corporation Tokyo, Japan
Idea Creation 3: Jh Kagaku Tokyo, Japan
Idea Creation 4: Teema Tokyo, Japan
Production: Birdman Tokyo, Japan
Production 2: Jh Kagaku Tokyo, Japan
Production 3: Teema Tokyo, Japan
Creative Director: Shinya Uchida (Yahoo! Japan)
Creative Director: Jun Watanabe (Yahoo! Japan)
Creative Director: Kei Terazono (Yahoo! Japan)
Concept Planner: Yoko Okazaki (Teema)
Director: Takuro Ito (Birdman Inc.)
Project Manager: Haruka Yokokawa (Birdman Inc.)
Pr: Yoko Wake (Yahoo! Japan)
Copywriter: Maho Okamoto (Birdman Inc.)
Art Director/ Designer: Naoya Oka (Yahoo! Japan)
Art Director/ Designer: Ryotaro Nakano (Birdman Inc.)
Technical Director/ Front-End Engineer: Toshiki Kitaguchi (Yahoo! Japan)
Technical Director/ Front-End Engineer: Shudai Matsumoto (Birdman Inc.)
Front-End Engineer: Kyohei Yamano (Birdman Inc.)
Front-End Engineer: Kana Fujisaki (Birdman Inc.)
Front-End Engineer: Shunpei Torii (Birdman Inc.)
Back-End Engineer: Masanori Nagamura (Birdman Inc.)
Cg & Motion Designer: Yuta Yamada (Birdman Inc.)
Cg & Motion Designer: Aya Takamatsu (Birdman Inc.)
Artist/ Illustrator: John Hathway (Jh Kagaku)
Assistant: Yuzuki Fukutake (Jh Kagaku)
Assistant: Shota Murakami (Jh Kagaku)
Illustrator: Kohsuke Abe (Freelance)
Illustrator: Aina Ishikawa (Freelance)
Illustrator: Kiritani (Freelance)
Illustrator: Suiran (Freelance)
Illustrator: Hisahito (Freelance)
Illustrator: Hotate (Freelance)
Illustrator: Miyazaki (Freelance)
Illustrator: Anju Yugo (Freelance)
Project Manager: Katsuya Fujisaki (Yahoo! Japan)
Website URL: https://internethistory.yahoo....
Describe the campaign/entry:
The challenge was to create a website that celebrated Yahoo! JAPAN 's 21st anniversary and the Internet by presenting their histories in an enjoyable way while still being informative and educational. Younger generations are often oblivious to the Internet before Instagram or Facebook. In order to gain their interest, we collaborated with artist John Hathway, whose illustration style embodies the global anime phenomenon. We compiled 1390 events into one long illustration to provide a smartphone friendly UX. Each illustrated event was then made clickable for users to be able to share them on their social media platforms.
Creative Execution:
In the first three months, we meticulously researched the history of the Internet along with a team of experts. On the illustration side, we collaborated with John Hathway and his team to create an overall outline, followed by some rough sketches for the individual 1390 events. These were done in both physical and digital scales. This was followed by more detailed illustrations, then finally adding color and finishing touches. The illustrations were meticulously animated by our tech team, and turned into an interactive website where users could click on events to view more information and share them on social media. At the same time, we created 4 different versions of the website so that all users could visit the website (low and high resolution for smartphones, PC and Mac compatible versions).The process in all took 8 months for completion.