Yandex Film, Digital Everest by Team collaboration

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Everest

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Industry Cars, Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market Russia
Agency Team collaboration
Creative Аnton Aralin, Alexander Zharikov, Konstantin Lysenko, Anatoly Topol
Released September 2016

Awards

Epica Awards 2017
Digital Online Campaigns – Automotive Silver

Credits & Description

Agency: Yandex
Original Title: Эверест
ENTRY TITLE: Evertest (Yandex.8848)
CLIENT: Toyota and Yandex Maps
Product: Toyota Land Cruiser Suvs
Creatives:
Аnton Aralin
Konstantin Lysenko
Anatoly Topol
Producer: Alexander Zharikov
Agency Producer (Neq4): Olga Bolotova
Design Agency: Jetstyle
URL: https://yandex.ru/everest
URL: https://yandex.com/everest
Synopsis:
Brief: test the Toyota Land Cruiser SUVs at the limit of its capabilities and shoot the first ever street view of climbing the world's highest peak. We organized the first expedition to Everest in 2015, but no one managed to reach the peak that time because of the earthquake. In 2016 we repeated the attempt. Project production took more than half a year, which included processing of 1084 photos to create 270 panoramas for 14 kilometres of the road. We developed the special 3D model of Everest. All the way to the top is accompanied by dubbing with a detailed story from direct participants.